Various laws and regulations are relevant to the field of advertising including the Consumer Protection from Unfair Trading Regulations 2008; the Business Protection from Misleading Marketing Regulations 2008; the UK Code of Non-broadcast Advertising, the Sales Promotion and Direct Marketing (CAP Code) and the UK Code of Broadcast Advertising (BCAP Code).
The law protects consumers from unfair practices and consumers and businesses from misleading marketing. There is specific legislation also relating to food, health products, tobacco, financial services and connected to advertising to particular groups, for example children.
Advertisers also need to be aware of the law relating to intellectual property in connection with trademarks and passing off and gambling in connection with promotional prize draws and competitions. Provisions in the Gambling Act 2005 are relevant to distinguishing illegal lotteries and legal free prize draws or skill based competitions.
Information on this website is provided for general information purposes only. It is not intended to constitute and should not be relied upon as legal advice. There are a number of factors and circumstances which may be relevant to legal advice. The law may also have changed before we are able to update the information on this website. If legal advice is required, please contact us on 08081668827.
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